Research and Markets: Direct Selling - China.

M2 PRESSWIRE-April 12, 2011-: Research and Markets: Direct Selling - China(C)1994-2011 M2 COMMUNICATIONS

RDATE:12042011

Dublin - Research and Markets

(http://www.researchandmarkets.com/research/d58226/direct_selling_c) has announced the addition of the "Direct Selling - China" report to their offering.

Direct selling was considered to be one of the most important retailing channels in China during 2010. This is because direct selling is a very personal retailing channel offers consumers a better understand of the benefits of the products on offer. Asian consumers, including the Chinese, tend to focus on personal relationships more than Western consumers, and they therefore have a greater affinity for direct sales than in many other countries. This has led to value sales increasing in direct...

The Direct Selling in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Direct Selling market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Direct Selling in China

Euromonitor International

January 2011

List of Contents and Tables

Executive Summary

Strong Growth in Retailing Due To Economic Recovery in 2010

Increasing Number of Retailers Use Internet Retailing To Reach Consumers

Non-grocery Retailers Outperform Grocery Retailers

Chained Retailers Continue To Consolidate Retailing Landscape

Healthy Growth Set To Be Maintained in A Positive Economic Environment

Key Trends and Developments

Robust Growth of China's Economy Stimulated the Retailing Industry

Internet Retailing Witnesses Dynamic Growth

Government Policies Favourable Towards Retailing

Development of Private Label Still at the Initial Stage

Retailing Becomes Increasingly Consolidated

Low Tier Cities Became the New Battlefield for Retailers

Market Indicators

Tables

For more information visit http://www.researchandmarkets.com/research/d58226/direct_selling_c

Source: Euromonitor International

CONTACT:

Research and Markets,

Laura Wood,

Senior Manager.

press@researchandmarkets.com

Fax from USA: 646-607-1907

Fax from rest of the world: +353-1-481-1716

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).